Article Highlights:
For brick-and-mortar retail enthusiasts that are in New York City, there are several existing and new concept stores, experiential retail, flagships stores, and unique experiences that define the future of shopping in physical retail and are worth a visit. Brick-and-mortar retail expert Ronny Max highlights the many brands returning from the pandemic strong by launching experiential and concept stores in NYC, including Google’s first brick and mortar store at 76 Ninth Avenue, Starbucks/Amazon Go’s ‘Just Walk Out’ contactless payment store, and Shopify’s two floor location on Greet Street to support NYC’s small business community, including workshops and a podcast studio. Other retail locations to check out for inspiration include Bed & Beyond with a SodaStream bar, a café, and a store-in-store section for Casper mattresses; the new FAO Schwarz with store-in-store for Barbie Dolls, Build-A-Bear, and Beanie Babies; the kids store CAMP; and the new Harry Potter store.
In looking at the new stores and experiences popping up in NYC, three retail trends are dominating – store-in-store, the dominant return of Fifth Avenue, and direct-to-consumer. Ronny includes a Google Map link to 61 must-see flagships and retail tech concept stores across Manhattan that makes it easy to find and experience everything physical retail in the city has to offer.
